Obviously everyone will love to make a lead among other competitors along the searches. That’s the success right. Even we are running for a while to get a success in this digital world.
So this will be pretty interesting and will guide you to power your google search results. As there are many SEO Company in india which makes you as the presence in the race we are predicting some better results we tried out.
Okay let’s start our discussion to get more searches which includes
- Rank Brain Optimization
- Search Queries
- Local business
- Voice Search
- Mobile Speed
- Social Presence
Are you ready to participate to prevent the obscured results???
Yes here are the little twig to pick up
#1. Rank Brain Optimization
Chances are lot to know about Rank Brain that AI systems which has been revealed by Google as a best and top ranking signals.
Actually it’s stays besides as answering the question of new search queries in a single day. Also it’s much complicated one thing to get the prior listing.
Best thing are advised here. Thus you can create the Content which answers for the particular searches (note:should be related along with your interested Niches)
#2. Search Queries
According to the search master micro components searches and even the usage getting much smarter as day to day.
So every searches will be preferred for Active, Brand and especially Usage Experience. So you are gently advised to be followed with for Anticipation and Relevance for each usage.
#3. Local business
Have you created your local Presence which shows among your Niche???
It’s time to get enriched with the local searches. Thus you have to checklist with the following
- Unique Description
- Appropriate Categories
- Frequent Updates
- Clear NAP
#4. Voice Searches
As a recent survey states that the voice searches has been increased 35 times since 2008.
You may address with this search queries actions. The secret behind this search queries will be Voice Search will be 4X faster than typing which provides faster results.
Thus the solutions will be by providing content for much direct questions (note:it should be more natural language)
Providing your content along with the News which has been a fire way to drive more traffic towards your content.
Make sure that the mobile searches should be equivalent along with the desktop. Because Mobile has surpassed with the Desktop searches. So we have to optimized along within that.
Since AMP is not a ranking brain signal yet. But when you are at the top searches AMP method will be helpful for the user experience.
#6. Mobile Speed
As we discussed earlier the mobile usages has been prioritized, AMP which helps for the speed along mobile web.
Just think yourselves will you pay your attention even along with the Slow Rider while in the Race…..??? That’s what here…..
Actually the Speed factor will results with the Ranking Factor. So you have to focused with the speed queries. As there are many tools which can improve your search speed facilities.
#7. Social Presence
Final Prosecuted step to get succeed among the vast users. You may get know the next to google searches Tweets plays like an answering medium among the people.
Hope you may know the importance of Twitter at least by now itself. Also you may addressed with those pretty experience.
Are you at the corner your desktop to search for more? Okay if you are satisfied along with this article i am happy. And let me know your suggestions and thoughts through comments. Finally if you are thinking external factor can help much better for you, can choose from our SEO Company in Chennai which created a drastic changes along Digital Marketing.
If yes is your answer then,
this article is for you!!!
Google has released its new Update on Penguin – PENGUIN 4.0.
Let’s See about what is Penguin Algorithm, Pros and cons of this Update and ways to safeguard your website from this update.
Image Credits: www.verveinnovation.com.au
Before that let’s see what is Penguin algorithm?
This Penguin Algorithm is designed in a way to catch all the websites that are spamming the search results.
Its first Updation is in 2012, than in 2014 and latest is in Sep 2016
More About Penguin 4.0
Penguin 4.0 – (Real time update) Targeting all the Over Optimized sites.
Over Optimization splits in two ways,
- Over usage of Keywords which are placed unnaturally (Keyword stuffing)
2. Over Optimization of the Link profiles, if the site has more number of links from the external sites that points to the same Keyword of a page.
If these two cases arises in your site, then this is time to update your disavow files.
“Use keywords for your Visitors/customers, not for Search engines”
How you can identify your site is affected by the update?
- The site resembles irregular falling and raising of Google rankings
- Organic traffic decreasing
This Penguin 4.0 is more granular that is more powerful and it penalizes the targeted pages in the site (NOTE: In past it penalizes the entire site)
Pros of this Update
- When an webmaster Optimizes or updates their website, search engines will now make the changes more quickly, and this leads to change in ranking more faster
- If you penalized by this update, And you can try to recover from this update using disavow.
- Once disavow is done you can see the ranking changes immediately
- It Penalizes the competitors those who took short cuts to rank in Search engines. If you are genuine in Building authority, it will results in positive rankings.
- If your competitor who is in the top of the search results and you were behind them, in this scenario if they try to build some black hat technique or build some spam link means they will got immediately by Google and if it is over spam links.
Cons of this Update
- You need to optimize your website correctly, due to this update Google will find the errors faster than ever, this will alter your ranking.
- To remain with Penguin 4.0 you need to keep a regular monitoring of your websites back-links, since SEO is becoming more advanced.
- In some cases your competitors negative SEO will lead your website rankings down
Safeguard measures to make most out of Penguin 4.0
You should keep an eye on maintaining the regular back-links and check using Disavow tool. The quality of the website decides the back-links from good or bad.
If you notice any raising and falling of rankings, you can take the following steps,
- Remove Hazardous links
- Check out the keyword density and check whether it is placed naturally
I think, I have transferred knowledge over the update of Penguin 4.0, get aware of this update and try to protect your websites.
- Establish Goals and Identify Target Audience
- Find Right Targeted Keywords
- Build Your WebSite for SEO
- Track and Adjust
Establish Goals and Identify Target Audience
The first step in SEO strategy is to determine your business measures, the initial target will be to rank your website in Search engines. You may ask why do i bring my website in high rank search results? Just see below
Promote your business brands to reach all the people, it will make aware and positive thoughts about your brands. Here you can calculate your visitors, traffic, click through rate and ways to reduce your bounce rate.
After the first success, target your visitors and convert them to business sale. Measuring the success of your business with conversion rate or number of conversion from visitors.
Find Right Targeted Keywords
In Your business Campaign find the right targeted keywords, this is the beginning portion of conversion process. We need to analyze the keywords that are preferred by the users.
Find Piece of Information
The web searchers are not looking for buying anything it’s a starting point of conversion process. Here, we are not trying to immediately visitors into customers, First we have to analyze visitors requirements and then we will convert them later. Before conversion we need to provide some positive thoughts to visitor to stay in our website it may reduce the bounce rate, by using call to action words such as best deal, amazing offer, buy 2 get 1 etc.
Build Your WebSite for SEO :
Build you web pages with the targeted keywords for high ranking but don’t stuff the keywords. And content pages need an required keywords based on search engine formulas.
Create landing pages with your keywords
URL : Include your keywords in landing page URLs because search engines and users find it as an easy way to focus their keywords and avoid the using of ( _ ) underscore better to use (-) hyphen.
Title tag : The most important part of SEO is the title. So we need to optimize your web page title with focused keywords. You can able to add multiple keywords using ( | ) pipe symbol.
Meta Description : Meta description is not an important part of SEO but it is powerful because of search engines shows meta description in user searches so we need to put some powerful words here to visit our websites like best offers, quality, branded product etc.
Header : H1 headers an important tag in search engine because it’s an title for content and rely search engines here, we need to put only one header in a single page and also add some sub headers ( h2 – h6 ).
Track and Adjust :
Keep tracking your business progress by monitoring the increase and decrease of search traffic to evaluate your efforts. Which one is working and which one is not?
Here i had furnished about SEO strategy through my knowledge. Hope you may get benefit with this one. If you struggle with above process SEO Company in Chennai will help you for your further assistance.